IBC 2024 in Amsterdam

Alongside NAB, the International Broadcasting Convention (IBC) is one of the world's leading trade fairs for film, television and radio production. It drives innovation, connects industries and plays a key role in shaping the future of the global media and entertainment industry. The event takes place every year in September at the RAI Conference Center in Amsterdam. All relevant broadcasters, equipment manufacturers and technology industry associations are represented. We will also be there this year! Our colleagues Torben Reinert, Michael Wissmann and our Dutch representative Michel Huizing are already looking forward to welcoming you there in person.

13.-16.09.2024

At the upcoming IBC 2024, the key themes - changing business models, transformative technologies, people and purpose - will be at the heart of the entire event. These core pillars run through all areas, from the innovations on the show floor to the features and content programs throughout the RAI. Key trends reshaping the industry that you should keep an eye on at IBC include AI, Ad Tech, Cloud Technology, Immersive Tech, OTT & Streaming and Connected Tech. Under the motto "Content, Collaboration and Creativity: Navigating a New Media Landscape", the trade fair will offer in-depth insights into the most pressing challenges facing the media, entertainment and technology industry over three days.

We cordially invite you to visit our SOMMERly booth with many products related to innovative connection solutions for film, television and radio production. You can find us at booth 8.F95.

Please contact us at export@sommercable.com if you would like to arrange a personal appointment.

Click here to register for free and redeem the following code: IBC11339